Marketing

In both B2B and B2C marketing, effective campaigns must be emotional, story-driven, and built upon strategic consumer insights and data. Finding the right mix of strategy, powerful creative, and deep customer understanding allows a campaign to both deliver and resonate with its intended audience. The following creative was part of a B2B/B2C campaign that achieved triple-digit sales growth, best-in-class national awareness increases, and a brand repositioning that opened both the corporation and its brand ambassador to new audiences, verticals, and consumer segments.

Commercials

These commercials were a major creative change for Epson. After years of focusing on fact/feature advertising, this campaign featuring Epson’s new brand ambassador, Shaquille O’Neal, introduced the company to a whole new consumer and lifestyle audience. It took months of internal discovery work between the product and MarCom teams to map out the content strategy and the incredible vision of our creative agency, 31,000ft, to bring it to life. To achieve business goals, a strong content strategy was developed to support multiple national omni-channel marketing campaigns. Thus far, the relationship has produced eight unique commercials, and over 100 pieces of digital and social content, across four production shoots.

Digital & Social Content

To be effective, a good content strategy must be consistent, on-brand, and guide the consumer’s journey across the omni-channel campaign. For each primary commercial spot, we developed unique supporting content that was featured in national programmatic and paid social media campaigns, as well as the .com and social channels of our retail partners such as Best Buy and Staples. Big thanks to the creativity and vision of agency 31,000ft, the craftiness of Backyard Productions, and the amazing eye of photographer, Cliff Mautner, for helping get these fun, but strategic, moments captured.