Brand

Consumers want more from corporate advertising. They want to feel a sense of connection to the brand and understand the mission, purpose, and values behind a company. Given the increasing volume of corporate messaging in our always-connected world, the need for a clear, articulated brand voice has never been more critical. As shown below, strong branding can put a fresh face on a legacy company, inspire millions through an incredible story, find harmony between two established brands, and provide a sense of connection, community, and lifestyle for all generations.

Consumer Technology Lifestyle Branding

After redefining Epson's consumer-facing brand identity, we needed content to reintroduce the global technology manufacturer to a new, digital-first, consumer. By partnering with our in-house Creative Services group, we created all new lifestyle content that highlighted the value, support, and peace of mind that comes from reliable consumer tech. In addition to being used in various digital and social campaigns, the content was so well received, it wound up being used across the Product, Web, and Channel Marketing teams.

Celebrity Athlete Rebrand- Former NFL QB, Ryan Leaf

Ryan Leaf’s story is an inspiring tale of triumph, failure, and resilience. After being labeled one of the biggest NFL busts in history, struggling with opiate addiction, and serving time in prison, Ryan launched an amazing comeback built on raw, honest storytelling and vulnerability. I had the pleasure of meeting Ryan after his release from prison and quickly realized how powerful and inspirational his story could be. I joined Ryan in rebuilding his brand from the ground up. The project was comprehensive- story development, scripting, repositioning, media interviews, asset development, PR tours, national speaking events, TV appearances, ESPN documentaries, etc. After years of passionate collaboration, Ryan has shared his story with millions of Americans and is now a sports analyst for ESPN, founder of the Focused Intensity Foundation nonprofit, popular national speaker, and an inspiration to many. Thank you to Ryan, Blaze PR, Times10 Creative, and everyone else who participated in this journey,

Corporate Spokesperson Branding- Shaquille O’Neal

The Shaquille O’Neal and Epson relationship has been a lesson in bringing out the best of two established brands. Striking a balance between Shaq’s brand of fun, humor, and physicality, with Epson’s brand of quality, innovation, and manufacturing was an exciting challenge. After weeks of brand discovery and meetings with both the Shaq Team and Epson executives, we established complimentary brand guidelines and best practices that were used across MarCom, Channel Marketing, and Sales. The content created not only generated record-breaking sales, it catapulted both brands into new markets, segments, and consumer audiences. Big thanks to photographer, Cliff Mautner, for the amazing pics and collaboration.

Health & Wellness Lifestyle Branding

After joining a leading healthcare brand to assist in their national expansion, we launched a complete rebrand of their portfolio with a strong emphasis on lifestyle and health & wellness, targeted toward the working professional and young adult crowd. To capture new content, we held community events, photo and video shoots, and wound up crafting an entirely new identity for the portfolio. These assets were used in a national marketing campaign titled, Your Tomorrow, that featured TV, digital, and social media advertising, as well as various types of supporting media and collateral. Leveraging this rebrand, the company accelerated its national growth and expanded into new business lines and private equity investment.